Predictive Analytics World

Let’s kick off this new year by predicting the next.

You may say, “Ba Humbug, a year’s too far ahead to predict.” Not true, fruitcake! For many businesses, predictive analytics rides upon seasonal cycles, learning from last year’s results in order to better target this year. Telecommunications and other subscription-based businesses face churn annually as contracts expire. And annual campaigns for seasonal mail-order catalogs - as well as some non-profits’ fundraising - are driven by last year’s results as well.

But, alas, Scrooge got it right for the most part. In most deployments of predictive analytics, immediate customer responses are predicted, or near-term customer attrition is targeted for retention. By predicting just in time, your business takes the optimal action with each customer.

Either way, whether one year or one second ahead, the value comes in foreseeing what’s yet to come, thus conjuring the “Ghost of Christmas Future”. Like a holiday present, if you predict it, you own it.

Check out these relevant case studies coming to PAW-09:

Telecommunications - churn: Telenor

Finance - reponse: Charles Schwab

Non-profit - fundraising: NRA

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Predictive Analytics World has added two workshops that serve as a third-day option on Feb 20 to complement the core conference program. Check out the rich session descriptions linked below:

“The Best and the Worst of Predictive Analytics: Predictive Modeling Methods and Common Data Mining Mistakes”
Instructor: John F. Elder, Ph.D., CEO and Founder, Elder Research, Inc.
http://www.predictiveanalyticsworld.com/predictive_modeling_methods.php

“Taking Action with Analytics: The Decision-Centric Enterprise - Putting Predictive Analytics to Work Improving Every Business Decision”
Instructor: James Taylor, Co-Founder, Smart (enough) Systems
http://www.predictiveanalyticsworld.com/decision_centric_enterprise.php

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I wrote a new article spelling out the many ways predictive analytics can produce value for your business - namely, the business applications of predictive analytics.

It’s called, Predictive Analytics Delivers Value Across Business Applications.

The article summarizes the wide range of business applications of predictive analytics, each of which predicts a different type of customer behavior in order to automate operational decisions. A named case study is linked for each of eight pervasive commercial applications of predictive analytics.

Click here to read the article!

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Have you seen the speakers lined-up for Predictive Analytics World, Feb 18-19, 2009 in San Francisco?
The goal of this conference is to serve as the go-to event, covering today’s commercial deployment of predictive analytics, across industries and across software vendors.

And the leading enterprises have responded by signing up to tell their stories.
PAW-09 will have 25 sessions across two tracks - find out how predictive analytics is being applied at 3M, Acxiom, Affiliated Computer Services, Amazon.com, Charles Schwab, Chase, Google, The National Rifle Association, Reed Elsevier, Linden Labs (Second Life), Sun, Wells Fargo, Yahoo!, and others.

With such a range of case studies, there’s nothing else like it - I’m super-excited!

For more information see www.predictiveanalyticsworld.com.  Drop me a note if you have any questions, at chair@predictiveanalyticsworld.com.

-Eric

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Predictive Analytics World has lined up two fantastic keynote speakers for the inaugural event, Feb 18-19, 2008: Usama Fayyad (Yahoo!’s Chief Data Officer & Executive VP), Andreas Weigend, Ph.D. (former Chief Scientist at Amazon.com).

We’re also lining up speakers and case studies from leading enterprises such as Acxiom, Affiliated Computer Services, Chase, The National Rifle Association, Reed Elsevier, Second Life (Linden Labs), Well Fargo, and Yahoo!.  And, join us to learn the secret sauce behind second place Netflix Prize competitor, “Big Chaos”.

To stay informed and updated as more details about this exciting program unfold, sign up here:

www.predictiveanalyticsworld.com/notifications.php

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Predictive Analytics World Conference is soliciting speakers - deadline: September 19, 2008

Join Predictive Analytics World to share how predictive analytics delivers a business impact for your organization. Predictive Analytics World provides speakers the opportunity to present predictive analytics case studies, deployment successes and lessons learned.

For more information and to submit a speaker proposal, see:

http://www.predictiveanalyticsworld.com/submit.php

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Announcing Predictive Analytics World, a new conference coming February, 2009!

Predictive Analytics World is positioned to be the leading event for predictive
analytics consumers, managers and commercial practitioners. This
conference delivers case studies, expertise and resources to achieve
two objectives:

1) Bigger wins: Strengthen the business impact of predictive analytics
deployment

2) Broader capabilities: Establish new opportunities with predictive
analytics

Predictive Analytics World’s sessions cover business applications of
predictive analytics, including:

• Marketing and CRM
  • Response modeling
  • Customer retention with churn modeling
  • Profiling and cloning
• Online marketing optimization
  • Behavior-based advertising
  • Email targeting
  • Website content optimization
• Product recommendation systems
• Human capital retention
• Industry-specific applications such as:
  • Fraud detection
  • Credit scoring
  • Insurance pricing
  • Mobile and targeting

For more information see www.predictiveanalyticsworld.com

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